Task - Develop campaign to spark excitement for the opening of Graduate Hotels as it makes an entrance in Eugene, Oregon.
Present campaign to board of UO Ad professors & Graduate marketing team representatives.
Approach - Created a campaign to draw curiosity out of incoming college students by informing them about what Graduate Eugene has to offer through activations. Focused on the athletic history of Eugene and the University of Oregon to create an interactive/digital experience that would give prospective college students a reason to come back.
My Role - Account Planner. Market Research. Strategy. Budgeting.
- Won award for campaign with most thorough research.
- Graduate Eugene moving forward with a few of the suggested implementations proposed in our pitch.
Task - Identify Alfa Romeo’s primary target audience and create a campaign that appeals to a new audience in order to expand their market.
Approach - Developed a campaign that appealed to powerful females, emphasizing that power stems from within rather than from a corporate position or a given gender. Aimed to make the car more lifestyle than luxury, empowering any and every kind of woman.
My Role - Account Planner. Market Research. Client Research.
Task - Rebrand a local established company.
Approach - Worked to rebrand Tillamook Creamery so that it accurately reflected their highly held reputation and emphasized their commitment to quality.
My Role - Solo project. Developed campaign strategy/creative approach.