Task - Develop campaign to spark excitement for the opening of Graduate Hotels as it makes an entrance to Eugene, Oregon. Propose strategy to help Graduate Hotels make a name in the city and differentiate themselves from their local competition who have already established an audience.
Approach - Create a campaign that draws curiosity out of incoming college students by informing them about what Graduate Eugene has to offer through activations. By focusing on the athletic history of Eugene and the University of Oregon to create an interactive experience that will give prospective college students a reason to come back.
My Role - Account Planner. Market Research. Strategy. Budgeting.
- Won award for campaign with most thorough research.
- Graduate Eugene moving forward with a few of the suggested implementations we proposed in our pitch.
Task - Identify Alfa Romeo’s primary target audience and create a campaign that appeals to a new audience in order to expand their market.
Approach - Developed a campaign that appealed to powerful females, emphasizing that power stems from within rather than a corporate position or a given gender. Aimed to make the car more lifestyle than luxury, empowering any and every kind of woman.
My Role - Account Planner, Market Research, Client Research.
Task - Rebrand a local established company
Approach - Worked to rebrand Tillamook Creamery so that it accurately reflects their highly held reputation and commitment they dedicate to the quality of their products.
My Role - Solo project, developed campaign strategy/creative approach.